Wednesday 29 January 2014

Legacy of screen printing: II

Not only did I find it appropriate to reuse the screen prints for a twist on the logos, I ventured to invigorate the presentation board with them also.



This is the updated version of the initial presentation board (see post 'Logo presentation board'). The 'Patterns' section has found a new addition and 'Sans text' is now the 'Alternative logos' section in order to accommodate the aforementioned experimental logos.


This is a substantially modified iteration of the previous board. The ordinary digital gradients used to separate the sections have now been substituted for their equivalent, dreamy print gradients, which adds depth to the board because it has been substantially developed.



Here is the fully developed final presentation board. The non-primary pattern has been eliminated for authenticity and the colour palette design has been adapted to take on elements from the logo itself (specifically the outer rim) whilst being spread out slightly to use all the available space. I deem it to be successful because it gives the impression that more time and effort has been taken to create the presentation board compared to the other, purely-digital design.

1 comment:

  1. what about mentioning the change in texture from the original digital designs? It's not just about time spent!

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