With this, I first of all created an initial version which I intended use as a base for all other derivatives. This design was a direct transfer of what I had envisioned, and was therefore discordant in some ways.
I presented this design to my peers, who felt as though the it was unbalanced. To remedy this, my first thoughts were to reduce the opacity of the grid so as to shift attention from this grid and towards the overall gradient instead.
The next amendment was more substantial: the grid was shifted for more symmetry and grid spacing was expanded very slightly. Moreover, the gradient columns were overhauled both in their appearance, where some colour manipulation took place to compensate for the inconsistency of the print itself, and position, where they were aligned with the grid for a more harmonious look. Collectively, this took quite some time to perform using graphics editing software, simply because this design uses an actual screen print as a base, which complicates layer mobility and such.
The final incarnation was more of an ad lib design, where the grid spacing was roughly halved, leading to a greater presence of the grid. This was suggested by my peers as one of the ways to resolve the off-kilter feel, but I felt that this should be a last resort purely because the scale of the design in the real world (85mm x 55mm) would mean that the grid would overwhelm the rest of the design.
All in all, the third version seems to be the most successful design. This is because it is nicely balanced, and the colours work in unison to provide a somewhat calm mood. I reject the remaining designs because either they are underdeveloped and uneven (as in 1 and 2) or too busy (as in 4).
No comments:
Post a Comment