Sunday 13 October 2013

A taster of web design

 
There's more to web design than meets the eye. Every little detail must be tailored towards the audience and theme of the site; colour is one of them. However, it is not just the individual choice of colour that can affect the perception of something, rather the combination of colours: how they contrast, how they compliment, how they play a role within the colour scheme. Take 'childish' and 'vibrant' from the image above, for instance. In terms of colour, the two terms can be used interchangeably but delving into the different connotations of each word and deconstructing them can lead to suitably different schemes. Vibrant implies bright, contrasting colours that lust for attention, hence why I had selected green, yellow, and red: the green and red compliment each other while the yellow injects some flavour in between them. 
 
As mentioned previously, children are also associated with the vibrant colours but the stereotypical 'blue for boys, pink for girls' can be applied here, hence why I had selected these two and placed them adjacent to each other. I had decided to use orange to round them off but on reflection this colour does not work terribly well and is a rather random choice. Instead, I should have used something that made allowed for a dark tone/mid tone/highlight combination in conjuction with the pink and blue similar to what is present in the 'intimate' colour scheme. Now, intimate. Often associated with love, right? Well this is why I selected the obvious red and a variation thereof - violet - for a darker tone. Three variations of red (e.g. a purple) would have been quite overwhelming, which is why I chose a white to give the colour scheme flexibility, either to use it as a base or a highlight.

With such a restricted palette to express a word and its many implications, this task refined my skills with both being critical about colour and communicating my thought process. 
 
 
 

No comments:

Post a Comment