Researching graphic design companies: III - Imagination

Imagination are veterans in the design industry, having been around since 1978; their work spans from corporate and visual identity to advertising and PR. The experience and versatility means that they are often tasked with injecting new life to brands that require visual rejuvenation.

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Westfield's visual identity

Westfield's evocative typography and red colour combination means that people are likely to be enticed to visit the shopping centre.

Shell's visual identity

Shell's visual identity is successful chiefly because of its logo. The simple, reproducible design resplendent in the solid, bright yellow-and-red combination means it is memorable and therefore easily recognisable; these are traits that I would really desire to see in my own logo work.

Mazda's visual identity

 Mazda's visual identity, likely intentional, hints that the company wants to be seen as 'green', or environmentally friendly. This is evident in the lack of geometric shapes in the logo and the use of natural colours (bar the use of the metallic grey in the logo, which is there to maintain a link to the industry).

Jaguar's visual identity

Despite what the name suggests, Jaguar's modern visual identity is far from organic. This contrast is for a reason however, as the extensive use of metallic greys suggests the company and its products today are, much like metal, robust and resilient.

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